SEO - Tips and Tricks
Do you have a new website or an existing website? Now you are hoping many people visit your website or in other words, you want a lot of hits to your website. You may want this, either to spread your idea, sell your product or simple earn from clicks on advertisements that are displayed on your site. Whatever be the reason for your website, the intention is to have more visitors. I am sharing with you tips and secrete of the trade. Pay attention and read carefully.
There are millions of websites on the internet, yours is just one of them. Chances are that the product you are selling or the theme of your website may already be available and that too in tons. Now the problem is how to get your site included in this and better still how to improve the ranking so that you feature in the top 10 entries of search engines like Google, Yahoo, Live, MSN, just to name a few. I have found better result coming from Google.
There are many sites out there that will tell you how to cheat the search engines and create situations by which the search engines feel your site is the best and starts showing it up in the top 10 search. These sites are all hoax. Don’t waste your time trying to learn tricks to fool search engines. I have done my research for 10 years now and have realized that is only waste of time. Search engines have become smarter and know you are cheating.
Now to start off, think of your website as a place you would go for information. Example, if you are looking out for information on how to make money, you would go to one of the search engines and type ‘how to make money’. Now just for argument sake assumes that the first site displayed there is the one who has used cheating tactics to come on 1st. What would you do? I am sure you will skip this site and move to the next, isn’t it?
So what should you do to get high ranking?
1. Build your site not with an intention to have high ranking - Create your site and try to make it as much informative as possible. Put out all you know about the topic and try to make it simple for readers to understand. Let your site look genuine. A reader may just skip your site since it has a lot of advertisements. Carefully place your advertisement so that it does not distract the visitor from reading the actual content of the site. Don’t create the site for search engines, create the site for visitors. Search engines are intelligent, they will know immediately that you have used wrong means & may even ban your site from listing. If people who come on your site like your content, so will the search engines and your site will automatically gain high listing.
2. Use images and text - Try to illustrate the topic with the help of pictures. Remember pictures along with text make big impact on human minds. If your listing is about how to grow a plant, show it step by step with pictures. Don’t include text in pictures, search engines cannot read this. Avoid spelling mistakes and grammar mistake. Use some tool like MS-Word to check your spelling and grammar before publishing it.
3. Easy navigation - Your sites should have multiple pages and the navigation to these pages should be easy. Every page should have links to other pages of your website. It makes it easy for search engines to navigate your content, and search engines love this. You can use sitemap also to tell the search engine of the location of the pages, but having links within the pages will help.
4. Links to other forms and social networks - Search engines are also looking for popularity of your site. Try to participate in discussions at other sites and give your feedback and suggestion in such forums. Leave your signature with your site URL on it. Don’t spam or leave URL of your site all over the place with an intention to spam. The owner of the site will blacklist your URL and search engines will lower your ranking because of this. So be genuine and give genuine feedback in such forums, with an intention of participating. Other idea could be writing articles on ezinearticles.com. I have found this to be very helpful as ezinearticles.com has a good reputation on the internet and many authors write in this forum. The links left in forums will become an asset to you in the long run, as people visiting these forums may click on your link and come to your site.
So in effect be genuine and create your website for visitors and not for search engines. If your visitors like your site, so will search engines.
Let me know if you want me to analyze your site and provide you with free ideas to improve the content of your site. I will provide you with report that you can use to better your site. I will analyze your site and provide suggestion on these criteria. This is free service only for those who think they can benefit from 3rd party assessment. Leave your site details here as comment and you may also write to me to let me know you have requested for this report stanleyfer@rediffmail.com
When requesting for this FREE report, also let me know what is the keyword/theme of your site so that I can do analysis based on this.
1. Readability level of web page 2.Global link popularity of web site
3.Keyword use in same site link URLs 4.Keyword use in document title
5.Keyword use in outbound link URLs 6.Keyword use in meta description
7.Link texts of inbound links 8.Keyword use in body text
9.HTML validation of web page to W3C standards
10.Age of web site 11.Keyword use in H1 headline texts
12.Keyword use in meta keywords 13.Keyword use in domain name
14.Keyword use in the first sentence of the body text
15.Links from social networks 16.Keyword use in HTML comments
17.Keyword use in page URL 18.Search engine compatibility
19.Server speed 20.Factors that could prevent your top ranking
21.Keyword use in H2-H6 headline texts 22.Table: Number of keywords
23.Keyword use in IMG ALT attributes 24.Table: Keyword density
25.Top level domain of web site 26.Table: Keyword position
27.Keyword use in bold body text 28.Table: Number of words
29.Number of visitors to the site 30.Table: Number of characters
31.Keyword use in same site link texts 32.Table: Ranking factors digest
33.Keyword use in outbound link texts
